Why Your Idea is a Good One, and Knowing Where to Start: OPM: Other People's Money by Michael Lechter
We often think "business" and our minds travel to selling things: selling a product (cars), selling a service (working on cars), or selling content (books, online courses). Since businesses do, indeed, need some sort of trade by nature, these things are one aspect of business. However, I've learned two surprising things in the year-or-so that I've been researching what I'll call this overarching umbrella of entrepreneurship. One, that business is mostly about people: the relationships you have with them, whether they are strangers or strategists, and two, that just as important as the product is the idea and the inner strength you've built to act upon it.
In Michael A. Lechter's book OPM: Other People's Money, he writes that "We all have ideas. They become valuable assets when we protect them, define them, and leverage them. Some of the very best ideas, I'd venture, never see the light of day-- let alone the true potential for million-dollar returns-- because the individual who though of them didn't know where to begin in terms of capitalizing upon them."
An idea doesn't have to be a business idea. An idea is often a song or a way to express yourself. When we learn how to capitalize on our expression, our own unique expression, then we can survive doing what we want to do with our time. I know things change when we start to bring observers into the process, but things also bloom, and surprises come our way in the form of people and opportunities.
The idea itself is enough because it's unique and it couldn't have come from anyone else. This is why we need to act on good ideas because once we take action, we have a starting point which we can optimize and leverage.
I want to eliminate the stereotype that artists can't make a living making art. It's not true. The question is just how?