Everyday Forms of Whiteness is a book that examines the minds of college kids in Brooklyn as they pertain to race in America. It's kind of amazing to me how ignorant white people generally are (myself included, but I'm trying), and how there's all these white people that identify as "anti-racist" or "not seeing color". The truth is that they are actually just unaware of how blind and unaffected they are by the negative effects of racism, and, moreover, how substantially they are affected by the benefits they unknowingly enjoy (privilege) on a day-to-day basis.
It is clear that young white adults (the data was taken in 2000 and 2009 so this is people around the ages of 34-38 and 25-29 today) have, for the most part, been systemically sheltered from exposure to and education about racial inequality, and as a result--because they basically get to skip down the sidewalk of life la-la-ing through American society and never actually have to bear the brunt of their racist culture day in and day out like everyone else if they don't want to--breath--they don't think it's real (or, they understand that racial inequality is exists, but they know very little about it and find it hard to describe).
And also there's a lot of this: “The tendency to view explicitly racist actions as isolated incidents is prevalent, masking systemic patterns within an individual-centered framework.”
Basically, when white people are witness to everyday forms racism (one example from the book is a group of white girls being allowed to enter a store before it opens while a group of black girls who try to enter immediately after are turned away), they are able to identify them as racist, but find it hard to see that while one group is being discriminated against--in this case by the shopkeeper--another group (them) is given preferential treatment, and, if they truly were "anti-racist", would walk out of the store once they realized what was going on thus potentially affecting the shopkeeper's racist tendencies. Most of the time, white people can't seem to identify racism as the pervasive issue it really is.