The chapter entitled "Socializing Creation," Fields uses examples from business, invention, publishing, and cinema, to illustrate the capacity of audience interaction to alleviate uncertainty. In creativity of any kind, ultimately the goal is for someone besides the creator to understand the product well enough to engage with it. Often creators will hold onto a project and baby it until it's perfect and ready to be released in it's most ideal form, and it will represent the idea perfectly and the goal is achieved. I've felt this a lot with songwriting. The anxiety of this approach is: what if this project is released and almost nobody cares or likes it or better yet they dislike the result. How soul-crushing. It happens to musicians all the time: how many people do you know who've released EPs, had the release party, even designed a little merch suitcase with hand-drawn price tags and free stickers, and everything was adorable and shiny, and they sold six copies to their friends and family? This is a lot of us! I use this example cause I see it frequently, but it happens in every industry. I would love to hear examples from other lines of work (talkin' to you! hi!)!
Tim Burton wrote a short story using Twitter. Ridley Scott and Kevin Madonald got with YouTube and created a "the first user-generated feature-length documentary" entitled Life in a Day, where people submitted footage from July 24, 2010, from the perspective of their own cameras, which was then compiled and shown at the 2011 Sundance Film Festival. With all of these projects, a creator (or creators) came up with an idea, created a framework for developing that idea, and executed the idea. In fact, Fields emphasizes that "input and insight are great, but they're not a replacement for strong leadership and vision. Co-creation is a tool that's best tapped to inform your creation, not run it." The only thing that really changed from the way creators normally execute is that the process included the tribe. Not only does the engagement provide immediate feedback, but I speculate that using a creative process that has an aspect of co-creating to it is a good way to give people ownership over a project and helps foster trust Trust is a great way to get to the bottom of what people are really thinking, to find out what paradigms they're looking through, and to create something that interacts with those paradigms.
I think I just had a good idea to use the Twitter for... would anyone reading this be interested in helping write song lyrics over the course of a weekend?