The Millionaire Next Door by Thomas J. Stanley and William D. Danko
These guys tell the reader right off the bat that they've actually been researching and surveying millionaires so that they may sell products to current day millionaires. It's because they had some really surprising findings that they published this book.
Because in order to market to millionaires, they needed to know about the millionaire lifestyle, and what was missing from it. To market to millionaires they needed to know what millionaires valued and what products would help them.
This book is called The Millionaire Next Door because, as non-millionaires, we picture rich people as extravagant. Stanley and Danko, however, are here to tell us that they could be our neighbors:
"The advertising industry and Hollywood have done a wonderful job conditioning us to believe that wealth and hyperconsumption go hand in hand. Yet.. the large majority of the rich live well below their means."
Maybe some of us don't care about becoming millionaires. It's not a personal goal of mine necessarily, either. But, truly and honestly, I don't like to make money my goal because for most of my life I've associated an obsession with money as an obsession with stuff and things and being the center of attention. And I just feel better when I don't obsess over stuff.
So... I'd love for my outlook on money to evolve. We all have different relationships with riches and wealth. One person's trash is another person's pleasure.