Seth Godin is so full of one liners. I've been slowly working my way through his book Tribes for months. There's another blog entry on the same book from the August archives.
In the section I read today, he's writing about the outdated corporat e model of only talking to your superiors or to those lower on the corporate chain; it used the be there was very little "sideways" communication. Now, he says, we've seen what happens when corporations value their employees' freedom to share ideas and to take initiative: they're more loyal and more amazing things happen. Modern companies understand this, and we all hold the capacity to act on our ideas at work in stead of boxing ourselves into a job where we are afraid to do anything but what the boss tells us is okay.
Godin's message to us is this: "You don't have enough time to be both unhappy and mediocre." He's not saying you don't have enough time to be unhappy. He's not saying you don't have enough time to be mediocre. He's just saying don't be both.
That means I can be mediocre and hang out with my mediocre friends and do mediocre things, and if that's what floats my boat then hell yes, I've actually figured something out. If I'm unhappy with living a mediocre life, however I'm wasting my time.
The same goes with being outside of the status quo. If I like the idea of excitement and doing exceptional things and experiencing all that the world has to offer, I might be unhappy for periods in my life while I'm not doing that. I might be unhappy because of factors outside of my control, or I may just be working through something. He's not saying it's a waste of time to be unhappy just that if you're unhappy because you're in dissonance with your bigger goals, then you'd better change something because there's not enough time for that in your life.
All this feels like some big secret to me that's going to click into place. I didn't used to take my time very seriously. I used to struggle to find things to pass the time, always knowing there was something better I could be doing. But what's it going to feel like once the momentum of The Pizza Bats has grown strong enough to run faster than me? How is it going to feel when I need to hire people to keep up? I suspect that it's in this period when I'll realize how much time I really need.... that's when I'll wish I had more time, that I had gotten started sooner.
I'm already seeing the potential organizing actual action steps in order to keep growing. The project has already become something I can mold with my hands and experiment with.